Maybelline New York Lipstick Matte Finish Bold Colour Enriched With Jojoba Oil Color Sensational Ultimattes 799 More Taupe 1 7 g

Maybelline New York Lipstick Matte Finish Bold Colour Enriched With Jojoba Oil Color Sensational Ultimattes 799 More Taupe 1 7 g

About Product: Maybelline New York Lipstick Matte Finish is a bold and vibrant lipstick that is enriched with Jojoba Oil. This lipstick delivers a matte finish that lasts all day, leaving your lips feeling smooth and nourished.
Key Features: - Bold and vibrant color - Matte finish - Enriched with Jojoba Oil - Long-lasting formula - Smooth and nourishing on the lips
For whom: This lipstick is perfect for anyone who loves bold and matte lip colors. It is suitable for all skin tones and is ideal for those who want a long-lasting lipstick that keeps their lips feeling moisturized.
Pros: - Bold and vibrant color - Matte finish lasts all day - Enriched with Jojoba Oil for smooth and nourished lips - Suitable for all skin tones
Cons: - May require touch-ups throughout the day due to the matte finish

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and jojoba oil enrichment align well with current market trends in India.	Euromonitor
Brand Strength	20	18	Maybelline is a well-established brand in India known for quality lipsticks.	Brandwatch
Category Momentum	20	15	Strong demand for bold color lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Facing moderate competition from other established lipstick brands in India.	Vogue
Use-case Advantage	5	5	Versatile shade suitable for various occasions, appealing to a wide consumer base.	Fashionista
Final Market Score	100	76/100 (3.80/5)	Maybelline New York Lipstick Matte Finish Bold Colour is well-positioned in the Indian market with strong brand presence and suitable features.

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