Maybelline New York Hypercurl Mascara Washable Black 9 2g

Maybelline New York Hypercurl Mascara Washable Black 9 2g

- About Product

Maybelline New York Hypercurl Mascara Washable Black is a popular mascara that provides long-lasting curl to the lashes. It is smudge-proof and waterproof, ensuring that your lashes stay curled and defined all day long.

- Key Features

This mascara has a hypercurl formula that gives your lashes an instant lift and curl. It has a unique brush that ensures even application and separation of the lashes, giving you a dramatic look. The washable formula makes it easy to remove at the end of the day.

- For whom

This mascara is perfect for anyone who wants to achieve voluminous, curled lashes. It is suitable for all lash types and can be worn on its own for a natural look or layered for a more dramatic effect.

- Pros & Cons

Pros: The mascara provides long-lasting curl, is smudge-proof and waterproof, and has a unique brush for even application.
Cons: Some users may find it difficult to remove, especially if they have sensitive eyes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Mascara with washable formula and hypercurl effect is highly desired in India.	Vogue India
Brand Strength	20	18	Maybelline New York is a well-established brand in India.	Brand Equity
Category Momentum	20	15	Strong growth in mascara category in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar mascaras in the market.	Retail Today
Competition	10	0	Intense competition in the mascara market from both domestic and international brands.	Femina
Use-case Advantage	5	3	Addresses the need for long-lasting curl and easy removal.	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Maybelline New York Hypercurl Mascara is well-positioned in the Indian market with strong brand presence and desirable features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—