Maybelline New York Colossal Kajal Black 0 35g

Maybelline New York Colossal Kajal Black 0 35g

The Maybelline New York Colossal Kajal is a highly pigmented kajal that delivers intense black color in just one stroke. It is smudge-proof and long-lasting, making it perfect for all-day wear.

Key Features: - Intense black color - Smudge-proof formula - Long-lasting wear - Easy to apply with a smooth texture

For whom: This kajal is perfect for anyone who wants a bold and dramatic eye look. It is suitable for all skin types and is easy to apply, making it ideal for both beginners and makeup enthusiasts.

Pros: - Intense black color payoff - Smudge-proof formula stays in place all day - Easy to apply without tugging or pulling on the delicate eye area

Cons: - Some users may find it fades slightly throughout the day - May require touch-ups for long-lasting wear in humid conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with consumer preferences for kajal.	GfK
Brand Strength	20	18	Maybelline is a trusted brand with strong market presence.	Brandwatch
Category Momentum	20	15	Growing demand for kajal products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	10	Facing moderate competition from other popular kajal brands.	Nielsen
Use-case Advantage	5	3	Offers long-lasting wear suitable for daily use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Maybelline New York Colossal Kajal Black 0 35g holds a strong position in the competitive Indian kajal market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—