MAYBELLINE Mascara Waterproof Sky High 01 Black

MAYBELLINE Mascara Waterproof Sky High 01 Black

The MAYBELLINE Mascara Waterproof Sky High 01 Black is a top-quality mascara designed to give your lashes incredible length and volume while also being completely waterproof.
Key Features: - Waterproof formula - Lengthening and volumizing - Black color for a bold look - Easy to apply
For whom: This mascara is perfect for anyone who wants long, voluminous lashes that will stay put all day and night. Whether you're going to a pool party or a fancy event, this mascara will have you covered.
Pros: - Waterproof formula means no smudging or running - Lengthens and volumizes lashes for a dramatic look - Easy to apply with a wand that coats each lash evenly
Cons: - Some users may find the waterproof formula difficult to remove - May not be suitable for those looking for a more natural lash look

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof and sky-high effect are popular features in India.	Vogue
Brand Strength	20	18	Maybelline is a well-established brand in India.	Brandwatch
Category Momentum	20	15	High demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar mascaras in India.	Retail360
Competition	10	8	Facing competition from other popular mascara brands in India.	Cosmopolitan
Use-case Advantage	5	5	Addresses the need for long-lasting and smudge-proof mascara.	Elle
Final Market Score	100	76/100 (3.80/5)	Maybelline Mascara Waterproof Sky High 01 Black is well-positioned in the Indian market for its features and brand strength.

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