Maybelline Hypercurl Mascara Waterproof Black 9 2 ml

Maybelline Hypercurl Mascara Waterproof Black 9 2 ml

This Maybelline Hypercurl Mascara Waterproof in Black is a must-have in every makeup bag.

Key Features: - Waterproof formula that lasts all day - Curved brush to easily curl and lift lashes - Gives volume and length to your lashes

For whom: This mascara is perfect for anyone who wants long-lasting, bold lashes. Whether you have short or sparse lashes, this mascara will give you the volume and length you desire.

Pros: - Waterproof formula is great for long-wear - Curved brush helps to curl and lift lashes - Affordable price point

Cons: - Some may find the formula to be a bit clumpy - May require multiple coats for maximum volume

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof and volumizing features are popular in India.	Vogue
Brand Strength	20	18	Maybelline is a well-established brand in India.	Brand Equity
Category Momentum	20	15	High demand for mascaras in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in India.	Business Standard
Competition	10	5	Facing strong competition from L'Oreal and Lakme mascaras.	Elle
Use-case Advantage	5	3	Suitable for daily wear and long-lasting.	Femina
Final Market Score	100	76/100 (3.80/5)	Maybelline Hypercurl Mascara Waterproof Black 9 2 ml is well-positioned in the Indian mascara market.

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