Maybelline Colossal 24HR Smudge Proof with Aloe Vera Kajal Deep Black 0 35 g PACK OF 2

Maybelline Colossal 24HR Smudge Proof with Aloe Vera Kajal Deep Black 0 35 g PACK OF 2

This Maybelline Colossal 24HR Smudge Proof Kajal is perfect for those looking for a long-lasting and highly pigmented kajal. It is enriched with the goodness of Aloe Vera to keep your eyes moisturized and comfortable throughout the day.

Key Features:
- 24-hour smudge-proof formula
- Enriched with Aloe Vera
- Highly pigmented deep black shade
- Comes in a pack of 2 for added value

This kajal is suitable for anyone who wants a bold and intense look that lasts all day without smudging. It is perfect for those with busy lifestyles who don't have time for touch-ups.

Pros:
- Long-lasting formula
- Intensely pigmented
- Comfortable to wear
- Affordable price

Cons:
- Some users may find it difficult to remove
- May not be suitable for sensitive eyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting, smudge-proof kajal with aloe vera is highly desired in India.	Vogue
Brand Strength	20	18	Maybelline is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Eyeliner category growing steadily in Indian market.	IDC
Price Positioning	20	10	Competitively priced for a pack of 2 kajal pencils.	RetailToday
Competition	10	10	Facing competition from other popular kajal brands in India.	CosmeticsToday
Use-case Advantage	5	3	Aloe vera enriched formula offers skincare benefits along with eye enhancement.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Maybelline Colossal 24HR Kajal holds strong in the competitive Indian eyeliner market.

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