MATT LOOK UnderCover 24H Full Coverage Matte Foundation Weight less formula Water proof Oil Control Easily Blendable and Buildable formula 30 ml Rich Tan

MATT LOOK UnderCover 24H Full Coverage Matte Foundation Weight less formula Water proof Oil Control Easily Blendable and Buildable formula 30 ml Rich Tan

The MATT LOOK UnderCover 24H Full Coverage Matte Foundation is a weightless formula that provides full coverage for up to 24 hours. It is waterproof, controls oil, and has a matte finish that lasts all day. The formula is easily blendable and buildable, allowing you to customize your coverage to suit your preference.

This foundation is perfect for those who want a long-lasting, matte finish that stays put all day without feeling heavy or cakey on the skin. Whether you have oily skin or just want a foundation that can withstand sweat and humidity, this foundation is a great option.

Pros: - Full coverage that lasts up to 24 hours - Matte finish that controls oil - Waterproof formula - Easily blendable and buildable - Lightweight feel on the skin Cons: - Limited shade range - May require touch-ups throughout the day for very oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, oil control, easily blendable - meets market expectations	Kantar
Brand Strength	20	10	Established brand with good reputation in cosmetics industry	Euromonitor
Category Momentum	20	15	High demand for full coverage matte foundations in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	6	Facing strong competition from other established matte foundation brands	IRI
Use-case Advantage	5	5	Offers weightless formula and buildable coverage, appealing to consumers	Nielsen
Final Market Score	100	66/100 (3.30/5)	Strong market fit with competitive pricing and key features for Indian consumers.

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