MATT LOOK Single Stroke Super Glide Eyeliner Kohl Kajal 24 Hours Water Proof Smudge Proof Non Messy Smokey Eye Look kajal Pencil Available in 7 Different shades Royal Blue 1 3g

MATT LOOK Single Stroke Super Glide Eyeliner Kohl Kajal 24 Hours Water Proof Smudge Proof Non Messy Smokey Eye Look kajal Pencil Available in 7 Different shades Royal Blue 1 3g

Key Features: - Single stroke application - Super glide formula - 24-hour water-proof - Smudge-proof - Non-messy - Creates a smokey eye look - Available in 7 different shades, including Royal Blue

For whom: This eyeliner kohl kajal is perfect for anyone looking for a long-lasting, easy-to-apply eyeliner that creates a dramatic eye look.

Pros: - Easy to apply in one stroke - Long-lasting formula - Water-proof and smudge-proof - Creates a beautiful smokey eye look - Comes in a variety of shades for different looks

Cons: - Some users may find it difficult to remove at the end of the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of shades and long-lasting, smudge-proof formula meet market expectations.	Elle, Cosmopolitan
Brand Strength	20	10	Established brand with loyal customer base in cosmetics sector.	Vogue, Femina
Category Momentum	20	15	Growing demand for long-lasting kajal products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar premium kajal products in the market.	Harper's Bazaar, Grazia
Competition	10	6	Facing competition from both local and international brands offering similar features.	Femina, Elle
Use-case Advantage	5	5	Versatile kajal suitable for creating various eye makeup looks.	Vogue
Final Market Score	100	66/100 (3.30/5)	Highly competitive kajal with strong brand presence and suitable pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—