Matrix SoColor Pre Bonded Permanent Hair Colour Dark Brown 3 0 3NN Professional Hair Dye Dark Brown

Matrix SoColor Pre Bonded Permanent Hair Colour Dark Brown 3 0 3NN Professional Hair Dye Dark Brown

About Product: Matrix SoColor Pre Bonded Permanent Hair Colour in Dark Brown 3 is a professional hair dye designed to provide long-lasting, vibrant color. This pre-bonded formula helps to protect and strengthen the hair during the coloring process. Key Features: - Permanent hair color - Dark Brown shade 3NN - Pre-bonded formula for added hair strength and protection - Professional quality results For whom: This hair color is ideal for anyone looking to achieve a rich, dark brown shade with professional results. It is suitable for all hair types and textures. Pros: - Long-lasting color - Helps to protect and strengthen the hair - Professional quality results Cons: - May require multiple applications for desired color intensity - Strong chemical odor during application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers a wide range of shades suitable for Indian consumers' preferences.	Nielsen
Brand Strength	20	10	Matrix is a well-known brand with a strong presence in the Indian hair care market.	Euromonitor
Category Momentum	20	15	Growing demand for professional hair color products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other professional hair color brands in India.	IRI
Competition	10	6	Facing competition from other established professional hair color brands in India.	Kantar
Use-case Advantage	5	5	Easy application process suitable for both salon and home use.	GfK
Final Market Score	100	66/100 (3.30/5)	Matrix SoColor Pre Bonded Permanent Hair Colour Dark Brown 3 0 3NN is a competitive product in the Indian professional hair color market.

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