MARS Ziddi Crayon Matte Kajal Pencil Upto 12 Hours Long Stay Kajal Rich Black Pigmentation Smudgeproof Water Resistance Effortless One Swipe Application 1 4Gm Black

MARS Ziddi Crayon Matte Kajal Pencil Upto 12 Hours Long Stay Kajal Rich Black Pigmentation Smudgeproof Water Resistance Effortless One Swipe Application 1 4Gm Black

About Product: MARS Ziddi Crayon Matte Kajal Pencil is a long-lasting kajal pencil that offers up to 12 hours of wear. It features rich black pigmentation and is smudge-proof and water-resistant for all-day wear. Key Features: - Long-lasting formula for up to 12 hours of wear - Rich black pigmentation - Smudge-proof and water-resistant - Effortless one-swipe application For whom: This kajal pencil is ideal for anyone looking for a highly pigmented and long-lasting kajal that stays put all day. It is suitable for all skin types and is perfect for creating bold and dramatic eye looks. Pros: - Long-lasting formula - Rich black pigmentation - Smudge-proof and water-resistant - Easy one-swipe application Cons: - Some users may find it slightly difficult to remove due to its long-lasting formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich black pigmentation, smudgeproof, and water-resistant align with Indian consumer preferences.	Femina
Brand Strength	20	10	Established brand reputation for quality cosmetics in India.	Vogue
Category Momentum	20	15	Growing demand for long-lasting kajal products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered in the Indian kajal market.	Elle
Competition	10	6	Facing moderate competition from similar long-lasting kajal products in India.	Cosmopolitan
Use-case Advantage	5	5	Effortless one swipe application caters to busy Indian consumers.	Grazia
Final Market Score	100	66/100 (3.30/5)	MARS Ziddi Crayon Matte Kajal Pencil offers a competitive option in the growing Indian long-lasting kajal market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—