MARS Illuminati Base Dewy Primer with Highlighter Glowy Dewy Primer for Face Makeup Natural Finish 45ml GOLD

MARS Illuminati Base Dewy Primer with Highlighter Glowy Dewy Primer for Face Makeup Natural Finish 45ml GOLD

The MARS Illuminati Base Dewy Primer with Highlighter is a multifunctional primer that not only preps the skin for makeup application but also adds a luminous glow to the skin. Formulated with light-reflecting particles, this primer gives the skin a natural, radiant finish.
Key features of this primer include its hydrating formula that keeps the skin moisturized throughout the day, as well as its lightweight texture that blends seamlessly into the skin. It also contains a subtle highlighter that enhances the skin's natural glow without looking too shimmery.
This primer is suitable for anyone looking to achieve a dewy, glowing complexion before applying makeup. It works well for all skin types, including dry, oily, and combination skin.
Pros of the MARS Illuminati Base Dewy Primer include its long-lasting hydration, natural-looking finish, and the added benefit of a subtle highlight. It helps makeup stay in place throughout the day and gives the skin a healthy, radiant appearance.
Cons of this primer may include its dewy finish not being suitable for those with very oily skin, as it can add extra shine. It may also be too subtle for those looking for a more intense highlight effect.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The illuminating and dewy finish aligns with current market trends.	Elle
Brand Strength	20	15	MARS is a recognized brand in the Indian beauty market.	Vogue
Category Momentum	20	10	Primers are a fast-growing category in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Femina
Competition	10	6	Facing moderate competition from established and emerging primer brands.	Cosmopolitan
Use-case Advantage	5	5	Offers a versatile glowy dewy finish suitable for various makeup looks.	Grazia
Final Market Score	100	66/100 (3.30/5)	MARS Illuminati Base Dewy Primer is well-positioned in the growing Indian primer market.

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