MARS Born To Bake Setting Powder With Matte Finish Long Lasting Ultra Durable Oil Control Enhanced Sebum Management Blurs Pores Smooths Fine Lines 10g Banana Pudding

MARS Born To Bake Setting Powder With Matte Finish Long Lasting Ultra Durable Oil Control Enhanced Sebum Management Blurs Pores Smooths Fine Lines 10g Banana Pudding

Key Features: - Matte finish setting powder - Long-lasting and ultra-durable - Helps control oil and enhance sebum management - Blurs pores and smooths fine lines - Comes in a banana pudding shade - Contains 10g of product

For whom: This setting powder is suitable for anyone looking for a matte finish that lasts all day. It is particularly beneficial for those with oily skin or anyone wanting to blur the appearance of pores and fine lines.

Pros: - Long-lasting formula - Controls oil and manages sebum - Blurs pores and smooths fine lines for a flawless finish - Comes in a unique banana pudding shade that adds a hint of warmth to the skin

Cons: - The banana pudding shade may not be suitable for all skin tones - Some users may prefer a different scent for their setting powder

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting matte finish and oil control, meeting market trends.	Kantar
Brand Strength	20	10	Established brand with good reputation in cosmetics industry.	Euromonitor
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	GfK
Competition	10	6	Facing moderate competition from other established compact powder brands.	Forbes
Use-case Advantage	5	5	Addresses common skin concerns like blurring pores and fine lines.	Spire Research
Final Market Score	100	66/100 (3.30/5)	Competitively positioned compact powder with strong feature fit.

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