MARS All Matte On Compact Powder with Applicator Puff Flawless Matte Finish for Face Makeup Absorbs Oil Conceals and Blurs Pores Long Lasting Lightweight Formula 8 0g 05 HONEY

MARS All Matte On Compact Powder with Applicator Puff Flawless Matte Finish for Face Makeup Absorbs Oil Conceals and Blurs Pores Long Lasting Lightweight Formula 8 0g 05 HONEY

Key Features: - Provides a flawless matte finish for face makeup - Absorbs excess oil to keep skin looking fresh all day - Helps to conceal and blur pores for a smooth skin appearance - Long lasting formula that stays put for hours - Lightweight texture that feels comfortable on the skin - Comes with an applicator puff for easy application

For whom: Ideal for those with oily skin or anyone looking for a long-lasting matte finish to their makeup routine.

Pros: - Keeps skin looking matte and fresh - Helps to minimize the appearance of pores - Easy to apply with the included puff - Long-lasting formula

Cons: - May need touch-ups throughout the day for very oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Matte finish, oil-absorbing, and long-lasting formula align well with market trends.	Kantar
Brand Strength	20	10	Established brand with good reputation in cosmetics.	Euromonitor
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the category.	GfK
Competition	10	8	Facing strong competition from other popular compact powder brands.	IRI
Use-case Advantage	5	5	Offers flawless matte finish suitable for daily wear.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned compact powder with good market fit and competitive pricing.

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