MARS 12 Shades Back to Basics Eyeshadow Palette with Free Applicator Matte Shimmer Beginner Friendly Long Lasting Eye Shadow Palette 14 4 gm Shade 02

MARS 12 Shades Back to Basics Eyeshadow Palette with Free Applicator Matte Shimmer Beginner Friendly Long Lasting Eye Shadow Palette 14 4 gm Shade 02

The MARS 12 Shades Back to Basics Eyeshadow Palette is a versatile makeup palette perfect for creating a variety of eye looks.

Key Features: - 12 beautiful shades ranging from matte to shimmer finishes - Beginner-friendly palette with a mix of neutral and colorful shades - Comes with a free applicator for easy application - Long-lasting formula that stays put all day

For whom: This eyeshadow palette is suitable for makeup lovers of all skill levels, from beginners to makeup artists looking to create both subtle and bold eye looks.

Pros: - Versatile range of shades for creating multiple looks - Easy to blend formula - Long-lasting and crease-resistant - Comes with a free applicator for added convenience

Cons: - Some users may prefer a larger palette with more shade options.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The palette offers a good mix of matte and shimmer shades suitable for beginners.	Elle
Brand Strength	20	18	MARS is a well-known brand in the Indian cosmetic industry.	Vogue
Category Momentum	20	15	Eyeshadow palettes are currently trending in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar eyeshadow palettes in the market.	Femina
Competition	10	0	Intense competition in the eyeshadow palette segment may impact market penetration.	Cosmopolitan
Use-case Advantage	5	3	The beginner-friendly nature of the palette appeals to a wide audience.	Grazia
Final Market Score	100	66/100 (3.30/5)	MARS 12 Shades Eyeshadow Palette offers a balanced mix of shades at a competitive price point.

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