Mamaearth Tan Removal Combo Ubtan Face Wash 100ml Face Scrub 100g

The Mamaearth Tan Removal Combo includes a 100ml Ubtan Face Wash and a 100g Face Scrub, both specifically formulated to help remove tan and brighten the skin.

Key Features:
- Enriched with natural ingredients like Turmeric, Saffron, and Walnut, known for their skin-brightening properties
- Gentle exfoliation to remove dead skin cells and reveal a smoother complexion
- Free of harmful chemicals like SLS, Parabens, and Silicones, making it safe for all skin types
For whom:
This combo is ideal for anyone looking to reduce tan and improve the overall appearance of their skin. It is suitable for all skin types, including sensitive skin.

Pros:
- Effective in reducing tan and brightening the skin
- Natural ingredients that are gentle on the skin
- Free of harmful chemicals
Cons:
- May not show immediate results, requires regular use for best results
- Some users may find the price on the higher side

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ubtan-based products align well with Indian consumer preferences for traditional skincare remedies.	Euromonitor
Brand Strength	20	10	Established brand with strong presence in the skincare segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other natural skincare brands offering similar products.	MarketWatch
Use-case Advantage	5	5	Addresses the specific need for tan removal, a common concern in the Indian market.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Strong market fit for Mamaearth Tan Removal Combo Ubtan in the Indian skincare segment.

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