Mamaearth Soft Matte Long Stay Lipsticks with Jojoba Oil Vitamin E for 12 Hour Long Stay 01 Mocha Brown 3 5 g

Mamaearth Soft Matte Long Stay Lipsticks with Jojoba Oil Vitamin E for 12 Hour Long Stay 01 Mocha Brown 3 5 g

Mamaearth Soft Matte Long Stay Lipsticks are specially formulated with natural ingredients like Jojoba Oil and Vitamin E to provide a long-lasting matte finish. The lipstick is designed to stay put for up to 12 hours without smudging or fading, giving you a confident and beautiful look all day long.
Key features of Mamaearth Soft Matte Long Stay Lipsticks: - Enriched with Jojoba Oil and Vitamin E for soft and nourished lips - Long-lasting formula that stays put for up to 12 hours - Matte finish without feeling dry or cakey - Available in a variety of shades to suit every skin tone
This lipstick is perfect for anyone looking for a long-lasting matte lipstick that is also nourishing for the lips. Whether you're heading to work, a special event, or just running errands, this lipstick will keep your lips looking beautiful all day long.
Pros: - Long-lasting formula - Nourishing ingredients like Jojoba Oil and Vitamin E - Matte finish without drying out the lips Cons: - Some users may prefer a more moisturizing formula - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Jojoba oil and Vitamin E align with consumer preference for nourishing lip products.	Euromonitor
Brand Strength	20	18	Mamaearth's reputation for quality and natural ingredients boosts brand value.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar long-lasting lipsticks in the market.	Kantar
Competition	10	10	Facing competition from established brands offering similar long-lasting lipsticks.	Nielsen
Use-case Advantage	5	3	Limited shade range may restrict appeal to a broader audience.	GfK
Final Market Score	100	81/100 (4.05/5)	Mamaearth Soft Matte Long Stay Lipsticks offer a competitive option in the growing Indian market for long-lasting lip products.

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