Mamaearth Rice Water Hydrating Body Wash 275ml 275 ml

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Intensely moisturizes all skin types for a dewy, glass skin look
  • Leaves a long-lasting, refreshing Lily scent on the skin
  • Gently cleanses without stripping natural oils, suitable for all
  • Perfect for those seeking deep hydration and lasting fragrance

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit with market trends, competitively priced, but faces moderate competition.
Rs.1,445.00 Rs.1,640.00
Best price from Amazon.in Amazon.in
Key Features
Category Body Wash
Volume 275 ml
Key Ingredients Rice Water, Lily Scent
Moisturization Intense
Fragrance Long Lasting
Cleansing Deep Cleanses
Skin Type All Skin Types
Pros Gentle Ingredients
Cons Scent May Be Overpowering
Details


Key Features: - Formulated with rice water and lily scent for a hydrating and refreshing experience - Provides intense moisturization for all skin types - Leaves a long-lasting fragrance on the skin - Deeply cleanses the skin without stripping it of its natural oils

For whom: This body wash is suitable for all skin types, especially those looking for intense hydration and a long-lasting fragrance.

Pros: - Provides intense moisturization - Leaves a pleasant and long-lasting fragrance on the skin - Formulated with gentle ingredients suitable for all skin types - Cleanses the skin deeply without drying it out

Cons: - Some users may find the lily scent overpowering - May not lather as much as other body washes

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Rice water and hydrating lily scent align with current consumer preferences for natural ingredients and pleasant fragrances. Euromonitor
Brand Strength 20 18 Mamaearth is a well-established brand known for quality and innovation. Brandwatch
Category Momentum 20 15 Growing demand for natural skincare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. IRI
Competition 10 8 Facing moderate competition from other brands offering similar natural body wash products. Kantar
Use-case Advantage 5 5 Offers deep moisturization suitable for all skin types, meeting diverse consumer needs. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit with market trends, competitively priced, but faces moderate competition.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Rice water and hydrating lily scent align with current consumer preferences for natural ingredients and pleasant fragrances.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Mamaearth is a well-established brand known for quality and innovation.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural skincare products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: IRI
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other brands offering similar natural body wash products.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers deep moisturization suitable for all skin types, meeting diverse consumer needs.
    Sources: GfK
Summary
Strong brand and product fit with market trends, competitively priced, but faces moderate competition.

Quick Compare

Mamaearth Rice Water Hydrating Body Wash 275ml 275 ml
Rs.299.00
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Where to Buy

Mamaearth Website
₹399.00
3-5 days · ⭐ 4.8/5
Buy
Amazon India
₹399.00
2-4 days · ⭐ 4.5/5
Buy
Flipkart
₹399.00
2-3 days · ⭐ 4.3/5
Buy
Nykaa Store
₹399.00
N/A · ⭐ 4.7/5
-
Reliance Fresh
₹399.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Mamaearth Website
399.00 3-5 days 4.8/5 Buy Now
Amazon India
399.00 2-4 days 4.5/5 Buy Now
Flipkart
399.00 2-3 days 4.3/5 Buy Now
Nykaa Store
399.00 N/A 4.7/5 -
Reliance Fresh
399.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,445.00 Rs.1,640.00

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Best price
Rs.1,445.00 Rs.1,640.00