Mamaearth Retinol with Retinol Bakuchi for Fine Lines and Wrinkles Face Wash 100 ml

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong product with competitive pricing and innovative formulation for anti-aging skincare segment in India.
Rs.217.80 Rs.299.00
Best price from Amazon.in Amazon.in

Details

About Product: Mamaearth Retinol Face Wash is specially formulated with Retinol and Bakuchi to target fine lines and wrinkles on the face. The gentle yet effective formula helps to improve skin texture and reduce signs of aging.

Key Features: The key ingredients in this face wash are Retinol, which is known for its anti-aging properties, and Bakuchi, which helps to restore skin elasticity. The face wash is free from harmful chemicals like sulfates, parabens, silicones, and artificial fragrances, making it safe for all skin types.

For whom: This face wash is ideal for anyone looking to reduce the appearance of fine lines and wrinkles on their face. It is suitable for all skin types, including sensitive skin.

Pros: The Mamaearth Retinol Face Wash is gentle yet effective in targeting signs of aging. It is free from harsh chemicals and is safe for daily use. Users have reported improvements in skin texture and reduction in fine lines after regular use.

Cons: Some users may experience mild irritation or dryness due to the retinol content in the face wash. It is recommended to do a patch test before using it on the entire face.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Innovative formulation with Retinol and Bakuchi for effective wrinkle reduction. CosmeticsDesignAsia
Brand Strength 20 10 Mamaearth's established reputation for natural skincare products. Brandwatch
Category Momentum 20 15 Growing demand for anti-aging skincare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium anti-aging face washes. Euromonitor
Competition 10 6 Facing competition from other established anti-aging skincare brands in India. Nielsen
Use-case Advantage 5 5 Addresses specific concern of fine lines and wrinkles effectively. Gartner
Final Market Score 100 66/100 (3.30/5) Strong product with competitive pricing and innovative formulation for anti-aging skincare segment in India.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

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Mamaearth Retinol with Retinol Bakuchi for Fine Lines and Wrinkles Face Wash 100 ml

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Best price
Rs.217.80 Rs.299.00