Mamaearth Natural Breathe Easy Vapour Roll on for Cold Nasal Congestion with Wintergreen Eucalyptus Oil No Camphor Mineral Oils For 3 Months age 40 ML

Mamaearth Natural Breathe Easy Vapour Roll on is a natural solution for cold and nasal congestion. It is made with Wintergreen and Eucalyptus oil, and does not contain camphor or mineral oils. This roll on is safe for babies as young as 3 months old.

Key Features: - Made with natural ingredients - Easy to use roll on applicator - Free from harmful chemicals - Safe for babies and young children - Helps to relieve nasal congestion and cold symptoms

For whom: This product is suitable for parents looking for a natural and safe remedy for their baby's cold and nasal congestion. It is safe for babies as young as 3 months old, making it a great option for young children.

Pros: - Natural ingredients - Easy to apply - Safe for babies - Helps relieve congestion and cold symptoms - Free from harmful chemicals

Cons: - May not be as effective as traditional over-the-counter remedies - Scent may be too strong for some users - Roll on applicator may be difficult to use on squirmy babies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Relevant features for infant cold relief, no harmful additives	Frost & Sullivan
Brand Strength	20	18	Established brand with strong customer loyalty	Brand Equity
Category Momentum	20	15	Growing demand for natural remedies in Indian market	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market	Euromonitor
Competition	10	8	Facing competition from similar natural cold relief products	Nielsen
Use-case Advantage	5	5	Easy application for parents with infants, convenient size	Retail Insight
Final Market Score	100	76/100 (3.80/5)	Strong brand and relevant features position Mamaearth well in the infant cold relief segment.

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