Mamaearth BhringAmla Shampoo for dry frizzy hair with Bhringraj Amla for Intense Hair Treatment 250 ml

>About Product

Mamaearth BhringAmla Shampoo is specifically designed for dry and frizzy hair. It contains the goodness of Bhringraj and Amla, known for their hair strengthening and nourishing properties.

Key Features

- Contains natural ingredients like Bhringraj and Amla
- Helps in repairing damaged hair
- Provides intense hydration to dry and frizzy hair

For whom

This shampoo is perfect for those with dry, frizzy hair looking for an intense hair treatment. It is suitable for both men and women.

Pros & Cons

Pros:
- Nourishes and strengthens hair
- Helps in reducing frizz
- Free from harmful chemicals like sulfates, parabens, and silicones

Cons:
- May not be suitable for oily hair types
- Some users may find the scent strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Bhringraj and Amla are popular ingredients for hair treatment in India.	Euromonitor
Brand Strength	20	18	Mamaearth is a well-known brand for natural and organic products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail360
Competition	10	5	Facing competition from other natural hair care brands in the market.	Nielsen
Use-case Advantage	5	3	Addresses the specific needs of individuals with dry and frizzy hair.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit, competitive pricing, facing market competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—