MAC Haute Naughty Waterproof Curling Mascara Black Waterproof Mascara with Smart Curl Brush for Voluminous Lashes Black 10 ml

MAC Haute Naughty Waterproof Curling Mascara Black Waterproof Mascara with Smart Curl Brush for Voluminous Lashes Black 10 ml

This MAC Haute Naughty Waterproof Curling Mascara is a must-have for anyone looking to achieve voluminous, curled lashes that last all day. The waterproof formula ensures that your lashes stay looking perfect, even through rain or tears.

Key Features:
- Waterproof formula
- Smart Curl Brush for maximum curl and volume
- Long-lasting formula

This mascara is perfect for anyone who wants to achieve bold, dramatic lashes that won't smudge or flake throughout the day. Whether you're heading to a night out on the town or just want to add some extra oomph to your everyday look, this mascara is a great choice.

Pros:
- Waterproof formula ensures long-lasting wear
- Smart Curl Brush helps to lift and curl lashes for an eye-catching look

Cons:
- Some users may find the formula to be slightly difficult to remove
- May not be suitable for those with extremely sensitive eyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Smart Curl Brush and waterproof feature align with Indian consumer preferences.	Vogue India
Brand Strength	20	18	MAC is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Strong demand for mascaras in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar high-end mascaras in India.	Retail Today
Competition	10	8	Facing strong competition from other premium mascara brands in India.	Elle India
Use-case Advantage	5	5	Provides voluminous lashes suitable for Indian festive makeup looks.	Femina
Final Market Score	100	76/100 (3.80/5)	MAC Haute Naughty Waterproof Curling Mascara is well-positioned in the Indian market with its strong brand and feature fit.

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