M N C HOMECARE Disinfectant Surface Floor Cleaner Liquid Lavender 5 Liters Makes 8 Liters

Made by M N C HOMECARE, this Disinfectant Surface Floor Cleaner Liquid in Lavender scent comes in a large 5-liter bottle that can make up to 8 liters of cleaning solution when diluted.

Key Features: - Disinfects surfaces and floors effectively - Leaves a pleasant lavender scent - Concentrated formula for economical use - Suitable for use in homes, offices, and commercial spaces

For whom: Ideal for households, offices, restaurants, hotels, and other commercial establishments looking for a reliable disinfectant cleaner in a cost-effective package.

Pros: - Kills germs and bacteria on surfaces - Easy to dilute for use in different concentrations - Long-lasting 5-liter bottle - Leaves behind a fresh scent after cleaning

Cons: - May require a separate spray bottle or mop for application - Lavender scent may be too strong for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size and lavender fragrance align with consumer preferences.	Euromonitor
Brand Strength	20	15	Established brand with good reputation in the market.	Nielsen
Category Momentum	20	10	Strong demand for homecare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other established brands.	IRI
Use-case Advantage	5	5	Versatile usage for both surfaces and floors.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong brand with good feature fit and competitive pricing in a growing market.

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