Lux Fresh Splash Cooling Mint water lily Soap Bar 3x150g

- Lux Fresh Splash Cooling Mint water lily Soap Bar is a refreshing and invigorating soap bar that leaves your skin feeling cool and cleansed.

- Key Features include the mint and water lily fragrance that provides a long-lasting freshness, while the soap bar gently cleanses and nourishes the skin.

- This soap bar is suitable for all skin types, making it perfect for anyone looking for a refreshing and revitalizing shower experience.

- Pros: Leaves skin feeling cool and refreshed, invigorating scent, gently cleanses and nourishes the skin.

- Cons: Some may find the scent to be too strong for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The cooling mint and water lily combination aligns well with the trend towards natural and refreshing ingredients in personal care products.	Euromonitor
Brand Strength	20	10	Lux is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Strong demand for cooling and refreshing personal care products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other brands offering similar cooling and refreshing soap bars in the Indian market.	Kantar
Use-case Advantage	5	5	Offers a unique cooling sensation and refreshing fragrance, appealing to consumers in hot and humid climates.	AC Nielsen
Final Market Score	100	66/100 (3.30/5)	Lux Fresh Splash Cooling Mint water lily Soap Bar 3x150g is well-positioned in the Indian market due to its strong brand, unique features, and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—