Love Beauty Planet Coconut Water and Mimosa Flower Sulfate Free Volume and Bounty Shampoo No Parabens No Dyes 100 Organic Coconut Oil 400ml

About Product: Love Beauty Planet Coconut Water and Mimosa Flower Sulfate Free Volume and Bounty Shampoo is a luxurious hair care product that is free from parabens and dyes. It is infused with 100% organic coconut oil, known for its nourishing and hydrating properties.

Key Features: - Sulfate-free formula gently cleanses hair without stripping it of its natural oils - Coconut water and mimosa flower extracts help to add volume and bounce to hair - Organic coconut oil deeply moisturizes and strengthens hair - Fresh and invigorating scent of coconut water and mimosa flower

For Whom: This shampoo is ideal for those looking to add volume and bounce to their hair while also nourishing and hydrating it. It is suitable for all hair types, including color-treated hair.

Pros: - Sulfate-free formula is gentle on the hair and scalp - Organic coconut oil provides deep hydration and nourishment - Adds volume and bounce to hair - Invigorating scent leaves hair smelling fresh and clean

Cons: - Some users may find the scent too strong for their liking - May not be suitable for those with extremely dry or damaged hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free formula with organic coconut oil aligns well with current consumer preferences for clean beauty products.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation for sustainability and quality ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for natural and organic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the premium hair care segment, offering value for money.	Nielsen
Competition	10	6	Facing moderate competition from other sulfate-free and organic hair care brands in the market.	GfK
Use-case Advantage	5	5	Addresses the need for volumizing and nourishing hair care solutions, meeting specific consumer demands.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned organic shampoo in the growing Indian natural hair care market.

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