Love Beauty Planet Argan Oil and Lavender Sulfate Free Smooth and Serene Shampoo No Parabens No Dyes 400ml

About Product: Love Beauty Planet Argan Oil and Lavender Sulfate Free Smooth and Serene Shampoo is a gentle and nourishing shampoo that is free from sulfates, parabens, and dyes. It is enriched with argan oil and lavender, known for their moisturizing and calming properties.

Key Features: - Sulfate-free formula - Contains argan oil and lavender - No parabens or dyes - Helps to smooth and calm hair - Leaves hair feeling soft and serene

For whom: This shampoo is suitable for all hair types, but especially beneficial for those with dry or frizzy hair. It is also great for individuals looking for a gentle and natural hair care option.

Pros: - Nourishing ingredients - Sulfate-free formula - Calming lavender scent - Leaves hair feeling soft and smooth

Cons: - Some may find the scent too strong - Not as foamy as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free, no parabens or dyes align well with current consumer preferences in India.	Euromonitor
Brand Strength	20	15	Strong brand reputation globally and positive consumer perception in India.	Brandwatch
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the premium natural hair care segment in India.	AC Nielsen
Competition	10	8	Facing moderate competition from other sulfate-free and natural ingredient-based shampoos in India.	GfK
Use-case Advantage	5	3	Addresses the need for gentle and nourishing hair care solutions in Indian market.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned sulfate-free shampoo in the growing natural hair care segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—