Lotus Professional PhytoRx SPF 25 Anti Ageing Face Cream Anti Ageing Skin Firming Hydrating Day Cream For Women and Men Suitable For All Skin Types 50g

About Product: Lotus Professional PhytoRx SPF 25 Anti Ageing Face Cream is a premium skincare product designed to combat the signs of ageing. With its unique formula, this day cream helps to firm and hydrate the skin while providing protection against harmful UV rays.

Key Features: - Contains SPF 25 for sun protection - Anti-ageing properties help reduce wrinkles and fine lines - Skin-firming and hydrating ingredients for a youthful appearance - Suitable for all skin types

For whom: This face cream is suitable for both women and men who are looking to prevent or reduce the visible signs of ageing. It is ideal for individuals with all skin types, making it a versatile option for anyone concerned about maintaining their skin's health and vitality.

Pros: - Provides protection against sun damage with SPF 25 - Helps to firm and hydrate the skin for a youthful look - Suitable for all skin types - Effective in reducing wrinkles and fine lines

Cons: - May be on the pricier side compared to other similar products - Some users may find the fragrance too strong - Results may vary depending on individual skin types and concerns

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 25, anti-ageing, skin firming, and hydrating features align well with consumer preferences in India.	Euromonitor
Brand Strength	20	18	Lotus Professional is a well-known brand with a strong reputation for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for anti-ageing skincare products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market, offering good value for money.	Retail360
Competition	10	5	Facing moderate competition from other established anti-ageing skincare brands in India.	CosmeticsBusiness
Use-case Advantage	5	3	Suitable for both women and men, catering to a wide range of consumers and skin types.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Lotus Professional PhytoRx SPF 25 Anti Ageing Face Cream is well-positioned in the Indian market with strong brand reputation and competitive pricing.

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