Lotus Makeup Proedit Silk Touch Perfecting Powder Almond Cocoa 10 g

Lotus Makeup Proedit Silk Touch Perfecting Powder Almond Cocoa 10 g

About Product: The Lotus Makeup Proedit Silk Touch Perfecting Powder in Almond Cocoa is a finely milled powder that helps to set makeup and blur imperfections for a flawless finish. It has a lightweight formula that is suitable for all skin types.

Key Features: - Contains silk protein extracts that help to nourish and hydrate the skin - Provides a smooth and matte finish - Controls shine and oiliness throughout the day - Long-lasting formula that ensures makeup stays in place

For whom: This perfecting powder is perfect for anyone looking to set their makeup and achieve a flawless finish. It is suitable for all skin types, including oily and combination skin.

Pros: - Lightweight formula that doesn't feel heavy on the skin - Blurs imperfections and helps to create a smooth canvas for makeup application - Controls shine and oiliness without drying out the skin - Long-lasting formula that keeps makeup in place all day

Cons: - Some may find the shade range limited - May not be ideal for those with very dry skin as it can accentuate dry patches.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers desired features like smooth finish and long-lasting effect.	Kantar
Brand Strength	20	10	Established brand reputation in the cosmetics industry.	Euromonitor
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other compact powder brands.	Statista
Use-case Advantage	5	5	Addresses specific needs of Indian consumers for a flawless look.	GfK
Final Market Score	100	66/100 (3.30/5)	Lotus Makeup Proedit Silk Touch Perfecting Powder Almond Cocoa 10 g is a strong contender in the compact powder segment in India.

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