Lotus Makeup Ecostay Gel Eye Definer Blue Sapphire 1 2g

Lotus Makeup Ecostay Gel Eye Definer Blue Sapphire 1 2g

About Product: The Lotus Makeup Ecostay Gel Eye Definer is a highly pigmented gel eyeliner that glides on smoothly for a precise and long-lasting application. It is enriched with botanical extracts and vitamins to nourish the delicate eye area.

Key Features: - Waterproof formula - Smudge-proof and fade-resistant - Intense color payoff - Cruelty-free and vegan - Free from parabens, mineral oil, and preservatives

For whom: This gel eyeliner is perfect for anyone looking for a bold and dramatic eye look. Its creamy texture makes it easy to apply, whether you're a makeup pro or a beginner.

Pros: - Long-lasting formula - Beautiful shade of blue sapphire - Easy to use and buildable for a customized look - Enriched with beneficial ingredients for the skin

Cons: - May require a sharpener for precision application - Some users may find it too intense for everyday wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with Indian consumer preferences.	GfK
Brand Strength	20	18	Lotus Makeup is a well-known brand in India.	Brandwatch
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing moderate competition from other popular eyeliner brands.	Forbes
Use-case Advantage	5	5	Offers long-lasting wear suitable for Indian weather conditions.	Vogue
Final Market Score	100	76/100 (3.80/5)	Lotus Makeup Ecostay Gel Eye Definer Blue Sapphire 1 2g is a strong contender in the Indian eyeliner market.

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