Lizol Disinfectant Surface Floor Cleaner Liquid Lavender 5 Litre Suitable for All Floor Cleaner Mops Kills 99 9 Germs India s 1 Floor Cleaner

- This Lizol Disinfectant Surface Floor Cleaner is a powerful liquid formula that effectively cleans and disinfects all types of floors. It comes in a refreshing lavender fragrance that leaves your home smelling fresh and clean.

- Key features include its ability to kill 99.9% of germs and bacteria, making it a highly effective cleaner for maintaining a hygienic living environment. Its large 5-litre size ensures that you have an ample supply for regular use.

- This floor cleaner is suitable for use with all types of floor cleaner mops, making it convenient and easy to use for everyone. Whether you have hardwood, tile, or laminate floors, this cleaner is safe and effective for all surfaces.

- Pros include its powerful disinfectant properties, pleasant lavender scent, and large size that provides great value for money. Cons may include the strong fragrance for those sensitive to scents and the bulky size that may be difficult to store in smaller spaces.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size and germ-killing efficacy align well with Indian consumer preferences.	Mint
Brand Strength	20	15	Lizol is a trusted brand in India known for quality cleaning products.	Brand Equity
Category Momentum	20	10	Strong demand for household disinfectants in Indian market.	Nielsen
Price Positioning	20	10	Competitively priced for a 5-liter pack compared to other brands in the market.	Business Standard
Competition	10	6	Facing strong competition from other established floor cleaner brands in India.	Economic Times
Use-case Advantage	5	5	Versatile cleaner suitable for all floor types and mops, catering to diverse Indian households.	The Hindu
Final Market Score	100	66/100 (3.30/5)	Lizol Lavender 5L scores well in key market factors, poised for strong performance in Indian floor cleaner segment.

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