Listerine Original Mouthwash Liquid Removes 99 9 Germs 500ml Pack of 1

About Product: Listerine Original Mouthwash is a powerful liquid mouthwash that effectively removes 99.9% of germs from your mouth. It comes in a convenient 500ml pack of 1, making it easy to use daily for a fresh and clean mouth.

Key Features: The key feature of Listerine Original Mouthwash is its ability to kill germs and bacteria that can cause bad breath, plaque buildup, and gum disease. It also leaves your mouth feeling clean and refreshed after each use.

For Whom: This mouthwash is suitable for anyone looking to maintain good oral hygiene and keep their mouth feeling fresh throughout the day. It is especially beneficial for those who have bad breath or gum problems.

Pros: - Effective at removing germs and bacteria - Leaves mouth feeling clean and fresh - Helps prevent bad breath and gum disease

Cons: - Some may find the taste strong - Not suitable for children under a certain age - May cause a slight burning sensation for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	500ml pack size and 99.9% germ removal align with consumer needs.	AC Nielsen
Brand Strength	20	18	Listerine is a well-established brand with high consumer trust.	Euromonitor
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition from other oral care brands offering similar benefits.	Kantar
Use-case Advantage	5	3	Effective for maintaining oral hygiene and preventing infections.	GFK
Final Market Score	100	66/100 (3.30/5)	Listerine Original Mouthwash well-positioned in Indian oral care market.

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