LENSKART BLU Zero Power Blue Cut Computer Glasses Anti Glare Lightweight Blocks Harmful Rays 100 UV Protected Full Rim Rectangular For Men Women Medium LB E13527

About Product: LENSKART BLU Zero Power Blue Cut Computer Glasses are designed to protect your eyes from harmful rays emitted by digital screens. They are lightweight and comfortable to wear for long periods of time.

Key Features: These glasses have anti-glare technology to reduce eye strain and block harmful blue light. They are 100% UV protected and have a full rim rectangular frame that suits both men and women.

For whom: These glasses are suitable for anyone who spends extended periods of time in front of a digital screen, such as working professionals, students, and gamers.

Pros & Cons: Pros: The glasses effectively block harmful rays, are lightweight and comfortable to wear, and have a stylish design. Cons: Some users may find the fit to be too tight or loose, and there may be reflections on the lenses in certain lighting conditions.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Zero power, blue cut, anti-glare, and lightweight features align well with current consumer preferences for computer glasses.	IDC, Canalys
Brand Strength	20	15	Lenskart is a well-known brand with a strong presence in the Indian eyewear market.	Mintel, Statista
Category Momentum	20	10	Growing demand for blue light blocking glasses in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor, Mintel
Competition	10	6	Facing moderate competition from other eyewear brands offering similar computer glasses in the Indian market.	GfK, Euromonitor
Use-case Advantage	5	5	Addresses the growing concern of harmful rays from digital screens among Indian consumers.	Statista
Final Market Score	100	66/100 (3.30/5)	Lenskart BLU Zero Power Blue Cut Computer Glasses are well-positioned in the Indian market with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
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