Lakme Xtraordin Airy Lip Mousse Velvet Matte Finish with air light texture enriched with cocoa butter for nourished moisturised lips Liquid Lipstick Chocolate Temptation 1 8g

Lakme Xtraordin Airy Lip Mousse Velvet Matte Finish with air light texture enriched with cocoa butter for nourished moisturised lips Liquid Lipstick Chocolate Temptation 1 8g

Key Features: - Velvet matte finish - Air light texture - Enriched with cocoa butter - Nourishes and moisturizes lips - Liquid lipstick - Shade: Chocolate Temptation - Size: 1.8g
For whom: This Lakme Xtraordin Airy Lip Mousse is perfect for anyone who loves a velvety matte finish on their lips. It is great for those looking for a liquid lipstick that nourishes and moisturizes the lips at the same time.
Pros: - Lightweight formula - Long-lasting color - Nourishing ingredients - Beautiful matte finish - Easy to apply with precision applicator
Cons: - May need to reapply throughout the day - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with cocoa butter and velvet matte finish aligns with current consumer preferences for nourishing and long-lasting lipsticks.	Vogue India
Brand Strength	20	18	Lakme's strong brand presence and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for innovative lip products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium lipsticks in the market.	Elle India
Competition	10	8	Facing competition from other established brands offering similar innovative lip products in the Indian market.	Cosmopolitan India
Use-case Advantage	5	5	Air light texture and moisturizing properties cater to the need for comfortable and nourishing lip products.	Femina
Final Market Score	100	76/100 (3.80/5)	Lakme Xtraordin Airy Lip Mousse Velvet Matte offers a competitive and innovative option in the Indian lipstick market.

Factor	Rating (out of 5)	Notes
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