Lakme Powerplay Priming Concealer Built in Primer Hydrating Conceals Dark Circles 20 Nude 5 4ml Fashionista Collection

Lakme Powerplay Priming Concealer Built in Primer Hydrating Conceals Dark Circles 20 Nude 5 4ml Fashionista Collection

About Product: The Lakme Powerplay Priming Concealer is a versatile product that combines a concealer and primer in one. It is designed to hydrate the skin while providing coverage for dark circles and imperfections. The shade 20 Nude is perfect for a wide range of skin tones.

Key Features: - Built-in primer for long-lasting makeup - Hydrating formula to keep skin moisturized - Provides medium coverage for dark circles - Part of the Lakme Fashionista Collection

For whom: This product is ideal for anyone looking for a multi-functional concealer that not only covers imperfections but also preps the skin for makeup application. It is suitable for all skin types, including sensitive skin.

Pros: - Convenient 2-in-1 product - Long-lasting formula - Hydrating and moisturizing - Versatile shade for various skin tones

Cons: - May not provide full coverage for severe dark circles - Limited shade range available in this product line

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates built-in primer and hydrating properties, meeting market trends.	Vogue India
Brand Strength	20	10	Lakme's strong brand presence and reputation in India.	Brand Equity
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing competition from established and emerging concealer brands.	Cosmopolitan India
Use-case Advantage	5	5	Effectively conceals dark circles, a common need in Indian market.	Elle India
Final Market Score	100	66/100 (3.30/5)	Lakme Powerplay Priming Concealer offers a competitive solution for dark circle coverage in the Indian market.

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