Lakme Eyeconic Liquid Eye Liner Pen Black Long Lasting Matte Waterproof Liner with Fine Tip for Precision Smudge Proof Eye Makeup for 14 hrs 1 ml

Lakme Eyeconic Liquid Eye Liner Pen Black Long Lasting Matte Waterproof Liner with Fine Tip for Precision Smudge Proof Eye Makeup for 14 hrs 1 ml

Key Features: - Long-lasting formula that stays on for up to 14 hours - Matte finish for a bold and dramatic look - Waterproof and smudge-proof for all-day wear - Fine tip for precise application - Easy to use pen design for effortless application

For whom: Ideal for those who want a long-lasting, matte eye liner that is easy to apply and stays put all day long. Perfect for creating bold and defined eye looks.

Pros: - Long-lasting formula - Matte finish - Waterproof and smudge-proof - Fine tip for precision - Easy to use pen design

Cons: - May dry out quickly if not capped properly - Some users may find the fine tip difficult to use for thicker lines

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting, waterproof, and smudge-proof features align well with Indian consumers' needs for all-day wear	Kantar
Brand Strength	20	18	Lakme is a well-established and trusted brand in the Indian cosmetics market	Euromonitor
Category Momentum	20	15	Eyeliner category growing due to increasing focus on eye makeup trends in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market, offering good value for money	Nielsen
Competition	10	10	Facing strong competition from other popular eyeliner brands offering similar long-lasting and smudge-proof features	IRI
Use-case Advantage	5	3	Fine tip for precision application caters to the growing trend of intricate eye makeup styles in India	GfK
Final Market Score	100	76/100 (3.80/5)	Lakme Eyeconic Liquid Eye Liner Pen Black scores well in the Indian market due to its strong brand, suitable features, and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Performance in Climate	0.0	—