Lakme Eyeconic Black Kajal Matte Kohl Liner in a Twist Up Pencil Waterproof Smudge Proof Long Lasting Eye Makeup 0 35 g

Lakme Eyeconic Black Kajal Matte Kohl Liner in a Twist Up Pencil Waterproof Smudge Proof Long Lasting Eye Makeup 0 35 g

The Lakme Eyeconic Black Kajal Matte Kohl Liner is a twist up pencil that delivers intense color and definition to your eyes. It is waterproof and smudge-proof, making it long-lasting and perfect for all-day wear. The matte finish adds a beautiful touch to your eye makeup look.

Key Features:
- Twist up pencil design for easy application
- Intense black color for dramatic eyes
- Waterproof and smudge-proof formula for long-lasting wear
- Matte finish for a trendy look

This product is suitable for anyone looking to add definition and drama to their eyes. Whether you're going for a subtle everyday look or a bold nighttime look, the Lakme Eyeconic Black Kajal Matte Kohl Liner is perfect for all occasions.

Pros:
- Easy to apply twist up pencil design
- Waterproof and smudge-proof for long-lasting wear
- Intense matte black color for a dramatic look

Cons:
- May require sharpening after extended use
- Some users may find it difficult to remove completely without makeup remover

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, smudge-proof, and long-lasting are key features in demand	Vogue
Brand Strength	20	18	Lakme is a trusted and popular brand in India	Brand Equity
Category Momentum	20	15	Strong demand for kajal & kohls in Indian market	Mintel
Price Positioning	20	14	Competitively priced for the features offered	Retail Today
Competition	10	6	Facing competition from other popular kajal brands	Elle
Use-case Advantage	5	3	Versatile for daily wear and special occasions	Femina
Final Market Score	100	76/100 (3.80/5)	Lakme Eyeconic Black Kajal offers a strong value proposition in the competitive Indian kajal & kohls market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—