Lakme Absolute White Intense Wet Dry Compact Ivory Fair 01 9 g

Lakme Absolute White Intense Wet Dry Compact Ivory Fair 01 9 g

This Lakme compact is a versatile product that can be used wet or dry to achieve different levels of coverage. Its ivory fair shade 01 is perfect for those with fair skin tones.

Key features of this compact include its long-lasting formula, which helps to control oil and shine for a matte finish. It also contains Vitamin B3 and SPF 17 to protect and nourish the skin.

This product is suitable for those looking for a compact that provides buildable coverage and can be used in multiple ways to achieve the desired look. It is great for everyday wear and can be easily carried in a purse for touch-ups throughout the day.

Pros: The Lakme Absolute White Intense Wet Dry Compact Ivory Fair 01 provides a smooth and even finish, blurring imperfections and giving the skin a flawless look. It is easy to apply and blend, making it suitable for beginners and experienced makeup users alike.

Cons: Some users may find that the compact is not suitable for those with darker skin tones, as the shade range is limited. Additionally, the compact may need to be reapplied throughout the day for those with oily skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers suitable features for Indian consumers seeking a compact powder.	Vogue
Brand Strength	20	18	Lakme's strong brand presence and trust in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	5	Facing moderate competition from other established compact powder brands.	Cosmopolitan
Use-case Advantage	5	3	Versatile usage scenarios for different skin types and tones.	Elle
Final Market Score	100	76/100 (3.80/5)	Lakme Absolute White Intense Compact holds a strong position in the Indian compact powder market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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