Lakme 9 to 5 Flawless Matte Complexion Compact Powder Apricot Absorbs Oil Conceals Gives Radiant Skin All Day Matte Finish Face Makeup 8 g

Lakme 9 to 5 Flawless Matte Complexion Compact Powder Apricot Absorbs Oil Conceals Gives Radiant Skin All Day Matte Finish Face Makeup 8 g

Key Features: - Lakme 9 to 5 Flawless Matte Complexion Compact Powder Apricot is designed to absorb oil and give a matte finish to the skin. - It helps to conceal blemishes and imperfections, giving the skin a radiant look. - This compact powder is long-lasting and provides a flawless finish that lasts all day.
For whom: This compact powder is suitable for anyone looking for a matte finish and radiant skin. It is ideal for those with oily or combination skin types.
Pros: - Absorbs oil and keeps the skin matte all day. - Conceals blemishes and imperfections for a flawless look. - Gives the skin a radiant finish. - Long-lasting formula.
Cons: - May not be suitable for those with dry skin as it can be drying. - Limited shade range may not cater to all skin tones.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Apricot extract and oil-absorbing properties align with market trends.	Vogue India
Brand Strength	20	15	Lakme's strong brand reputation in India boosts sales.	Brand Equity
Category Momentum	20	10	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered in the market.	Retail Today
Competition	10	6	Facing competition from Maybelline and L'Oreal in the compact powder segment.	Elle India
Use-case Advantage	5	5	All-day matte finish appeals to working professionals in India.	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Lakme 9 to 5 Flawless Matte Compact Powder: Well-positioned in competitive Indian compact powder market.

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