Lakm Sun Expert SPF 50 PA Gel Sunscreen with Niacinamide - Water Light Formula for Oily Combination Skin - Non-Sticky, UVA/UVB Protection, No White Cast - 100g

The Lakm Sun Expert SPF 50 PA Gel Sunscreen is a lightweight gel sunscreen that provides high protection against the sun's harmful UVA and UVB rays. It contains niacinamide, which helps to brighten and even out skin tone.

Key features of this sunscreen include its non-sticky formula, making it ideal for those with oily or combination skin. It is also suitable for all skin types, including sensitive skin.

This sunscreen is perfect for those looking for a sunscreen that is easy to apply and does not leave a white cast on the skin. It provides long-lasting protection against sun damage and helps to prevent signs of aging.

Pros: - Lightweight gel formula - High SPF protection - Contains niacinamide for brightening - Suitable for all skin types - Non-sticky and non-greasy Cons: - Some users may prefer a sunscreen with a matte finish - May not be moisturizing enough for those with dry skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for oily combination skin with SPF 50 and Niacinamide.	Vogue
Brand Strength	20	18	Lakmé is a trusted brand in the Indian beauty market.	Brand Equity
Category Momentum	20	15	Growing demand for sunscreens in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sunscreens in India.	Retail360
Competition	10	8	Facing competition from other established sunscreen brands in India.	Cosmopolitan
Use-case Advantage	5	5	Addresses the specific needs of oily combination skin.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit, competitive pricing, facing market competition.

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