LAKM Absolute White Intense Matte Wet And Dry Compact Rose Fair 9G

LAKM Absolute White Intense Matte Wet And Dry Compact Rose Fair 9G

The LAKM Absolute White Intense Matte Wet And Dry Compact in the shade Rose Fair is a versatile makeup product that offers a matte finish while providing hydration to the skin. It can be used both wet and dry, allowing you to customize the coverage and finish according to your preference.

Key Features: - Provides a matte finish - Can be used wet for higher coverage or dry for a more natural look - Enriched with Vitamin B3 and Hyaluronic Acid to hydrate the skin - Contains SPF 17 to protect the skin from sun damage - Comes in a convenient compact packaging for on-the-go touch-ups

This compact is suitable for individuals who are looking for a matte finish compact that provides hydration to the skin. It is ideal for those with normal to oily skin types, as it helps control excess oil while maintaining a natural look.

Pros: - Versatile usage (can be used wet or dry) - Hydrating formula - Contains SPF for sun protection Cons: - Limited shade range - May not offer long-lasting coverage for all-day wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers both wet and dry application suitable for Indian climate.	Kantar
Brand Strength	20	10	LAKM is a well-established brand in the Indian beauty market.	Euromonitor
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other established brands.	IRI
Use-case Advantage	5	5	Versatile product suitable for daily wear and special occasions.	Nielsen
Final Market Score	100	66/100 (3.30/5)	LAKM Absolute White Intense Matte Compact is well-positioned in the Indian compact powder market.

Factor	Rating (out of 5)	Notes
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