Lakm Absolute Matte Melt Mini Liquid Lip Colour Wine Voyage 2 4 ml

Lakm Absolute Matte Melt Mini Liquid Lip Colour Wine Voyage 2 4 ml

About Product: Lakmé Absolute Matte Melt Mini Liquid Lip Colour in the shade Wine Voyage 2 is a highly pigmented liquid lipstick that offers a matte finish. The miniature size makes it convenient for on-the-go touch-ups.

Key Features: - Intense color payoff - Long-lasting formula - Matte finish - Miniature size for portability

For whom: This product is ideal for anyone who loves a bold lip color with a matte finish. It is perfect for those who are always on the move and need a lipstick that can easily fit in their purse or pocket.

Pros: - Highly pigmented - Long-lasting - Travel-friendly size - Matte finish

Cons: - Some users may find the formula a bit drying - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and mini size are popular among Indian consumers.	Vogue
Brand Strength	20	18	Lakmé is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	High demand for matte liquid lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times
Competition	10	8	Facing competition from other popular matte liquid lipsticks.	Elle
Use-case Advantage	5	5	Convenient size for on-the-go touch-ups.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive above-average performance in the Indian lipstick market.

Factor	Rating (out of 5)	Notes
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