LAKM 9 to 5 Naturale Day Cream SPF 20 PA with Aloe Vera - 50g, Hydrating Formula for Skin Protection and Moisture

The LAKM 9 To 5 Naturale Day Cream is a lightweight and hydrating day cream that is enriched with the goodness of aloe vera. It not only provides hydration to the skin but also protects it from the harmful rays of the sun with SPF 20 PA.

Key Features: - Enriched with aloe vera for hydration - SPF 20 PA for sun protection - Lightweight formula - Suitable for daily use - Absorbs quickly into the skin

For whom: This day cream is suitable for all skin types, especially for those looking for hydration and sun protection in their daily skincare routine.

Pros: - Lightweight formula - Hydrates the skin - Provides sun protection - Absorbs quickly - Suitable for all skin types Cons: - May not be moisturizing enough for extremely dry skin types

Overall, the LAKM 9 To 5 Naturale Day Cream is a great option for those looking for a daily moisturizer with added sun protection. Its lightweight formula makes it perfect for everyday use, keeping your skin hydrated and protected throughout the day.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 20 PA and Aloe Vera align with current consumer preferences for skin protection and hydration.	Euromonitor
Brand Strength	20	18	LAKM is a well-established brand known for quality skincare products.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other natural skincare brands offering similar products.	BeautyInsider
Use-case Advantage	5	5	Day cream suitable for daily use providing skin protection and moisture.	Vogue
Final Market Score	100	76/100 (3.80/5)	LAKM 9 to 5 Naturale Day Cream SPF 20 PA with Aloe Vera is well-positioned in the growing Indian natural skincare market.

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