Lacto Calamine Super Light Moisturizer for Face 150g Moisturiser for Oily Skin with Niacinamide Hyaluronic Acid Face Moisturizer with 300 Instant Hydration 90 Stronger Moisture Barrier

About Product: Lacto Calamine Super Light Moisturizer is specially formulated for oily skin. It helps to moisturize the skin without making it greasy, thanks to its super light formula. Enriched with Niacinamide and Hyaluronic Acid, this moisturizer provides instant hydration and strengthens the skin's moisture barrier.

Key Features: - Super light texture - Suitable for oily skin - Contains Niacinamide and Hyaluronic Acid - Provides instant hydration - Strengthens the skin's moisture barrier

For whom: This moisturizer is perfect for those with oily skin who are looking for a lightweight, non-greasy formula that provides hydration and helps maintain a healthy skin barrier.

Pros: - Super light formula - Instant hydration - Strengthens moisture barrier - Suitable for oily skin

Cons: - May not be moisturizing enough for those with very dry skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation for oily skin with key ingredients like Niacinamide and Hyaluronic Acid.	Cosmetics Design Asia
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	5	Facing competition from both local and international skincare brands in the market.	Economic Times
Use-case Advantage	5	3	Addresses the specific needs of oily skin for Indian consumers.	Vogue India
Final Market Score	100	71/100 (3.55/5)	Competitively positioned moisturizer catering to the needs of Indian consumers.

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