L Or al Professionnel Xtenso Care Sulfate free Shampoo For all hair types Gently cleanses controls frizz and adds shine With Keratin Repair and Asta Care without sulfate surfactants

About Product: L'Oréal Professionnel Xtenso Care Sulfate-Free Shampoo is a hair care product suitable for all hair types. This shampoo gently cleanses, controls frizz, and adds shine to your hair. Enriched with Keratin Repair and Asta Care, it helps in repairing and nourishing your hair without the use of sulfate surfactants.

Key Features: - Suitable for all hair types - Gently cleanses - Controls frizz - Adds shine to the hair - Contains Keratin Repair and Asta Care - Sulfate-free formula

For Whom: This shampoo is ideal for individuals looking for a gentle yet effective hair care product. It is suitable for all hair types, including those with frizzy and damaged hair.

Pros: - Gently cleanses the hair - Controls frizz - Adds shine - Repairs and nourishes the hair - Sulfate-free formula

Cons: - May not lather as much as sulfate-containing shampoos - Some users may find it slightly more expensive than other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free formula with Keratin Repair and Asta Care aligns with current consumer preferences for natural ingredients and hair repair.	Nielsen
Brand Strength	20	10	L'Oréal Professionnel is a well-established brand in the Indian hair care market.	Euromonitor
Category Momentum	20	15	Growing demand for sulfate-free hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other sulfate-free shampoos in the market.	Kantar
Competition	10	6	Facing competition from other sulfate-free shampoos with similar claims in the Indian market.	IRI
Use-case Advantage	5	5	Addresses common hair concerns like frizz control and shine enhancement for all hair types.	GfK
Final Market Score	100	66/100 (3.30/5)	L'Oréal Professionnel Xtenso Care Sulfate-free Shampoo is well-positioned in the growing Indian market for sulfate-free hair care products.

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