L'Oréal Professionnel Serie Expert Absolut Repair Serum with Wheat Oil 90ml - For Dry and Damaged Hair, Provides Softness and Shine

Key Features: - Specifically formulated for dry and damaged hair - Contains Wheat Oil to provide softness and shine - Lightweight serum formula for easy application - Helps to repair and nourish hair from within

For Whom: This serum is ideal for those with dry, damaged, or over-processed hair in need of intense nourishment and repair. It is suitable for all hair types and textures.

Pros: - Restores and revitalizes hair, leaving it soft and manageable - Adds shine and hydration to dull, lackluster hair - Helps to prevent breakage and split ends - Lightweight formula that doesn't weigh hair down

Cons: - May not be suitable for those with extremely oily hair - Some users may find the scent too strong for their preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Serum with wheat oil addresses common issues of dry and damaged hair in India	AC Nielsen
Brand Strength	20	10	L'Oréal is a well-established and trusted brand in India	Euromonitor
Category Momentum	20	15	High demand for hair care products in Indian market	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market	Kantar
Competition	10	10	Facing moderate competition from other premium hair care brands in India	IRI
Use-case Advantage	5	3	Provides softness and shine, meeting key needs of Indian consumers	GfK
Final Market Score	100	66/100 (3.30/5)	L'Oréal Professionnel Absolut Repair Serum is well-positioned in the Indian hair care market.

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