L'Oréal Professionnel Paris Xtenso Care Frizz-Free Smooth Hair Leave-In Serum 50ml - Enriched with Pro-Keratin Incell - For Unisex Unruly, Unmanageable Hair

This L'Oréal Professionnel Paris Xtenso Care Leave In Serum is specially formulated to help tame frizzy, unruly hair and make it more smooth and manageable.

Key features of this serum include the presence of Pro Keratin and Incell, which work to strengthen and nourish the hair, making it more resistant to breakage and damage.

This serum is suitable for both men and women with unmanageable, unruly hair looking for a solution to tame and control their locks.

Pros of this serum include its lightweight formula that won't weigh down the hair or leave a greasy residue, as well as its ability to smooth and soften the hair for a sleek, polished look.

Cons may include the small size of the bottle (50ml), which may not be enough for those with very long or thick hair, and the fact that some users may prefer a more heavily scented product.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Serum enriched with Pro-Keratin Incell meets market expectations.	Vogue
Brand Strength	20	18	L'Oréal Professionnel Paris is a well-established brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	8	Facing competition from other established hair care brands.	Femina
Use-case Advantage	5	5	Addresses the needs of individuals with unruly, unmanageable hair.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a growing hair care market.

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