L'Oréal Paris Color Vibrancy Revived Shampoo for Color-Treated Hair - UVA/UVB Protection - 340 ml

About Product: L'Oréal Paris Shampoo Vibrant Revived Colour is specially formulated for color-treated hair. It helps protect your hair from the damaging effects of UVA and UVB rays, while also providing long-lasting color protection. Key Features: - Formulated for color-treated hair - Protects from UVA and UVB rays - Provides long-lasting color protection - Comes in a convenient 340 ml size For Whom: This shampoo is ideal for anyone with color-treated hair who wants to maintain vibrant, revived color while also protecting their hair from the sun's harmful rays. Pros: - Helps maintain vibrant color - Protects hair from UVA and UVB rays - Long-lasting color protection - Convenient size for easy use Cons: - Some users may find the fragrance too strong - May not be suitable for those with sensitive scalps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	UVA/UVB protection and color vibrancy benefits cater to Indian consumers' needs.	Nielsen
Brand Strength	20	18	L'Oréal Paris is a well-established and trusted brand in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing strong competition from other premium hair care brands in India.	IRI
Use-case Advantage	5	3	Specifically formulated for color-treated hair, addressing a niche need.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the Indian market for premium hair care.

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