L Or al Paris Casting Creme Gloss Small Pack Hair Colour Cream 300 Darkest Brown 21g 24ml

L Or al Paris Casting Creme Gloss Small Pack Hair Colour Cream 300 Darkest Brown 21g 24ml

This L'Oréal Paris Casting Crème Gloss hair colour cream in Darkest Brown is perfect for those looking to refresh their hair colour at home. The small pack contains 21g of colourant and 24ml of developer, making it easy to use and suitable for those with shorter hair.

Key Features:
- Easy to use at-home hair colour cream
- Provides a natural-looking colour result
- Ammonia-free formula for gentle colouring
- Glossy finish for shiny, healthy-looking hair

For whom:
This hair colour cream is ideal for those who want to cover greys or simply change up their hair colour without a trip to the salon. It is suitable for all hair types and textures.

Pros:
- Convenient small pack size for shorter hair or touch-ups
- Ammonia-free formula is gentle on hair
- Provides a glossy finish for a salon-like result

Cons:
- May not be enough product for longer or thicker hair
- The colour result may vary depending on your original hair colour and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a wide range of shades suitable for Indian skin tones.	Vogue India
Brand Strength	20	10	L'Oréal Paris is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing competition from other leading hair color brands in India.	Business Standard
Use-case Advantage	5	5	Convenient small pack size ideal for touch-ups or trial.	Femina
Final Market Score	100	66/100 (3.30/5)	L'Oréal Paris Casting Crème Gloss Hair Colour Cream 300 Darkest Brown is a competitive choice in the Indian permanent hair color segment.

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