L OR AL Paris Casting Creme Gloss Hair Color 500 Medium Brown 87 5g 72ml

L OR AL Paris Casting Creme Gloss Hair Color 500 Medium Brown 87 5g 72ml

About Product: L'Oréal Paris Casting Creme Gloss Hair Color in shade 500 Medium Brown is a convenient at-home hair coloring kit that provides natural-looking color with a glossy finish. The kit includes a tube of colorant cream, a bottle of developer milk, a comb applicator, and protective gloves for easy application.

Key Features: This hair color is formulated with no ammonia, making it gentle on the hair and scalp. The colorant is enriched with royal jelly and has a conditioning formula that leaves hair feeling soft and nourished. It offers up to 28 washes, providing long-lasting color that gradually fades without any harsh root lines.

For whom: This hair color is suitable for individuals looking to enhance their natural hair color or cover gray hair. It provides a natural and multi-dimensional look that suits all hair types and textures. The easy application process makes it ideal for those who prefer to color their hair at home.

Pros: - Ammonia-free formula - Conditioning and nourishing ingredients - Long-lasting color with glossy finish - Easy to use at-home application

Cons: - May require touch-ups for more stubborn gray hairs - Color may vary slightly from expected result on some hair types - Strong fragrance may be off-putting to some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian skin tones.	Vogue India
Brand Strength	20	18	L'Oreal Paris is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for semi-permanent hair colors in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	5	Facing strong competition from other popular hair color brands.	Cosmopolitan India
Use-case Advantage	5	3	Easy to apply at home, convenient for Indian consumers.	Femina
Final Market Score	100	76/100 (3.80/5)	L'Oreal Paris Casting Creme Gloss Hair Color 500 Medium Brown is well-positioned in the Indian market with strong brand recognition and competitive pricing.

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