L Or al Paris Casting Creme Gloss Hair Color 400 Dark Brown 87 5g 72ml

L Or al Paris Casting Creme Gloss Hair Color 400 Dark Brown 87 5g 72ml

This hair color from L'Oréal Paris, Casting Creme Gloss in the shade 400 Dark Brown, is a semi-permanent hair dye that leaves your hair with a glossy shine. It is an easy-to-use at-home hair color kit that provides natural-looking color that lasts up to 28 shampoos.

Key features of this hair color include its ammonia-free formula, which is gentle on the hair and helps to maintain its health and shine. The color is enriched with royal jelly, which nourishes the hair and leaves it feeling soft and smooth. The kit also comes with a conditioning treatment to help lock in the color and keep your hair looking vibrant.

This hair color is suitable for those looking to change or enhance their natural hair color without the commitment of a permanent dye. It is ideal for covering gray hairs, adding depth and dimension to your hair, or simply refreshing your current color.

One of the pros of this hair color is that it is easy to apply at home, saving you time and money on salon visits. The non-drip formula makes it less messy than traditional hair dyes, and the conditioning treatment helps to keep your hair looking and feeling healthy. However, some users may find that the color fades faster than expected, especially if their hair is prone to fading.

Overall, L'Oréal Paris Casting Creme Gloss Hair Color in 400 Dark Brown is a convenient and effective option for those looking to switch up their hair color without a long-term commitment.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide shade range suitable for Indian consumers.	Vogue
Brand Strength	20	18	L'Oréal Paris is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Strong growth in semi-permanent hair color segment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Facing competition from other popular semi-permanent hair color brands.	Elle
Use-case Advantage	5	5	Easy to use at home, convenient for busy Indian consumers.	Femina
Final Market Score	100	76/100 (3.80/5)	L'Oréal Paris Casting Crème Gloss Hair Color 400 is a strong contender in the Indian semi-permanent hair color market.

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