Koe Beauty Magic Melt Lip Click Lip Gloss Natural Colour Changes Colour Based On Lips Natural PH For The Perfect Match Light Non Sticky Super Hydrating 1 6g

Koe Beauty Magic Melt Lip Click Lip Gloss Natural Colour Changes Colour Based On Lips Natural PH For The Perfect Match Light Non Sticky Super Hydrating 1 6g

The Koe Beauty Magic Melt Lip Click Lip Gloss is a unique lip product that changes color based on your lips' natural pH levels, resulting in the perfect match for your skin tone. It is light and non-sticky, providing a comfortable and hydrating experience for your lips.

Key Features: - Natural color-changing formula - Lightweight and non-sticky - Super hydrating for the lips - Comes in a convenient click-pen packaging for easy application

This lip gloss is suitable for anyone looking for a natural and customized lip color that enhances their overall look. Whether you're at work, a night out, or just running errands, this lip gloss will keep your lips looking fresh and moisturized all day long.

Pros: - Unique color-changing feature for a personalized look - Lightweight and comfortable to wear - Provides hydration to the lips - Easy application with click-pen packaging Cons: - May not have long-lasting color payoff - Some users may prefer a more pigmented lip gloss formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative natural pH lip color matching technology.	Vogue India
Brand Strength	20	18	Strong brand reputation and customer loyalty.	Brand Equity
Category Momentum	20	15	Growing demand for lip glosses in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail360
Competition	10	8	Facing moderate competition with room for growth.	Business Today
Use-case Advantage	5	5	Provides light and hydrating feel for everyday use.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong brand with innovative features positioned well in growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—